Logos & Identities

a variety of logo designs and identity campaigns


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South Dunn Street - Logo


South Dunn Street

South Dunn Street is a development that utilizes the best aspects of early 20th century architecture and neighborhood design paired with modern building techniques and layout (e.g. big kitchens). The logo needed to simultaneously communicate traditional design and still be cleanly contemporary.

 

Indiana Library Foundation Achievement Pins


Indiana Library Federation Logo

An amalgamation of a number of library "L" logos gives a crisp and competent identity for this non-profit organization.

View other identity materials.

Indiana Library Foundation Achievement Pins


Indiana Library Federation Achievement Pins

This logo started as a design for a sequence of lapel pins showing levels of training in library trusteeship.

 

 
 Astbury Water Technology 
 

Astbury Water Technology, Inc.

We designed the corporate identity for this Indianapolis engineering firm and created a small identity site to help distribute the logo throughout the organization.

Visit the corporate site.

Visit the identity site.

 

The Ryder Magazine - Logo


Ryder Logo

A distinctive and unmistakable logo for a monthly publication and film series.

 

Key Liquidators - Logo


Key Liquidators

This new business liquidation start-up came to us to design their identity prior to launching. We delivered a simple, consistent corporate identity that is used on brochures, postal mailings, web sites, and email campaigns.

 

Walton Library - Logo


Walton Library

The Walton Library in northern Indiana was completing a large addition to their main building. We worked with them to create a new identity for the entire library. The "roof line" above the "w" is from a recognizable architectural detail above their new entrance.

 

United Pentecostal Church logo

United Pentecostal Church of Highland Village

We created the logo, identity and subsidiary materials for this Bloomington church. To make it easy for a wide group of volunteers to access the logo, we created a small website with all the logo, stationery, printing and animation designs.

Visit the identity site.

 

Fountain Square Mall - Logo


Fountain Square Mall

This logo is also based on an architectural detail from the renovated buildings that make up Fountain Square Mall.

 

Taylor's Par 3 - Logo


Taylor's Par 3 Golf Course

Nothing says golf like a golf ball. This playful logo is used on their web site, printed documents and signage.

 

Chapman Lake Instrument - Logo


Chapman Lake Instrument

Chapman Lake produces orthopaedic medical devices and tools. This logo is based on one of their bone cutting tools.

 

Thermocore - Logo


Thermocore

Thermocore builds prefabricated walls for new home construction. One of their most distinctive features is that the windows are built into the walls.

 

Pain Enterprises - Logo


Pain Enterprises

Pain Enterprises had a variety of interpretations of their logo. We refined, clarified and standardized their corporate identity.

 

Arbor Ridge - Logo


Arbor Ridge Condominiums

A good corporate identity can be used in all sizes from billboards to business cards. It is also important that the design works in color or black & white.

 

BHSN Band - Logo


Bloomington High School North Band

This logo is used for everything from caps to semi-trailer signage.

 

Bicycle Apartments - Logo


Bicycle Apartments

An apartment block for people who use bicycles instead of cars.

 

Showers Plaza - Logo

Showers Plaza

The most distinctive features of this rehabed factory was the sawtooth roof line and brick red color.

 

 


Contact Paul Smedberg for a free initial meeting:
317-334-0177, 812-336-3162, paul@bcs-advertising.com